For Business Owners...

Profit & Cashflow solutions with Joel Smith & ASSOCIATES -


Take home more money

Finally have clear direction

Enjoy your business again

There are five challenges facing most businesses...

Challenge #1: The business relies on the owner or it all falls apart

If you're "wearing all the hats" - even hats you don't want to be wearing - you'll never be able to have a scalable business that can run without you. We help you figure out how to have a self-sustaining business without having to work harder and longer hours in the business. SEE IF WE'RE A GOOD FIT

Challenge #2: The business owner is battling a Catch-22 situation

Here's the Catch-22: You can't grow your business without more money. But, you can't get more money without growing your business. We help you make more money from your business so that you can re-invest it back into your business and take home more money. SEE IF WE'RE A GOOD FIT

Challenge #3: The business owner doesn't have a simple way to know what's working and what's not in their business

The typical financial reports are down-right confusing. That's because they're made for accountants - not business owners. Plus, the typical 'numbers people' in your life (like your accountant and bookkeeper) are not getting paid to help you understand how to grow your business. They're getting paid to record the past correctly. You need a dead-simple way to understand the financial health of your business and to know what to do to improve. We'll build a 'scoreboard' for you so you'll never be confused as to the financial state of your business again. SEE IF WE'RE A GOOD FIT

Challenge #4: The business owner does not have clear and measurable goals

How do you know if you're making progress in your business if you don't know where you want to end up? Specifically, you need to have clear goals for things like revenue, profit, the amount of cash in the bank, and the amount of cash you take home. You need to establish clear goals for what you want out of your business so you know which direction to head. Otherwise, running your business is like getting in the car and driving without having a clear destination. You'll waste a lot of gas and a lot of time. SEE IF WE'RE A GOOD FIT

Challenge #5: The business owner does not have clear direction

There are thousands of things you could be doing each day in your business... but only a handful that will actually make a difference on what truly matters: revenue, profit, your bank account, and your take home pay. You need someone that you trust to give you a plan on what to do to hit your goals. That's what we do: we are business financial experts who will give you a plan for you to have a growing and more profitable business. SEE IF WE'RE A GOOD FIT

We look at your numbers, help you understand them, and guide you towards the right decision

YOUR One Clear Path

Business Meeting

First of all, what is a CFO?

A Chief Financial Officer

A CFO tracks profit and cash flow, analyzes a company’s financial strengths and weaknesses, and proposes corrective actions.
We act as a guide, confident and advisor

We give our clients one clear path to having a growing and more profitable business.


Your CFO will lead you through a clear path - a proven system we've developed.

This system is designed to help you have a growing and more profitable business without stress and overwhelm.

In the first set of steps we'll first help you understand what is helping and what is hurting your efforts at making money.

In the second set of steps we'll help you set clear and measurable targets so that you can experience major growth.

In the third set of steps we'll help you figure out how to hit your targets.

The entire point is for you to go from Point A (having a business that's far from where you'd like) to...

Point B (having a very profitable business that allows you to take home more money).


"As President, trying to personally implement growth and changes within the company, I knew I had to team up with a dedicated and readily available CPA. One that would understand and is comfortable with the in’s and out’s of the new and constant changing tides within growing businesses, as well as adapt, work and grow with us. Joel serves the role of our outsourced tax and accounting department and has been highly responsive and knowledgeable in navigating us through the waters of financial and tax implications."

Harry Fegan
President of Zimmer Biomet Fegan, Inc.

"Joel is an exceptional engagement manager that knows his accounting. He helped sort out our accounting for our non-profit organization. He has been instrumental in making sure our organization has the necessary information to build tax and financial reporting process. Joel is well qualified in real estate tax issues, small business and corporate tax issues. He’s no joke when it comes to being the nerdy tax guy that knows everything."

Darren Chan

"I am a CFO of a small technology firm in San Francisco and have known Joel Smith for well over a decade in both a professional and personal capacity. He has done my small company taxes on numerous occasions and we are very happy with his service. His honesty, deep technical knowledge and savvy small business insights have helped us tremendously."

Jason Giaimo
Owner, Net Gain Business Consultants

"Joel is attentive, responsive, extremely sharp, and an expert in the tax field. Joel and I worked in close contact during an extensive corporate financial review. He was as detailed as an IRS auditor – maybe more so!  I would highly recommend Joel to anyone requiring tax support – on a professional or personal level – and will continue to urge my own clients to work with him. Thank you for the quality work, Joel!"

Angie Monette
Administration & Org. Dev.

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